Ka ho matlafatsa tlhahiso ea eona ea lihlahisoa tse lemiloeng, Kroger Co. e senotse tšebelisano e atolositsoeng ea kabo le sehoai sa kahare Gotham Greens.
Merero e kopa Kroger hore a phatlalatse lihlahisoa tsa Gotham Greens ho ea mabenkeleng a ka bang 1,000 bofelong ba selemo sena, ho tloha mabenkeleng a fetang 300 hajoale, senatla se seholo sa mabenkele sa Cincinnati se boletse maobane. Ho feta moo, kabo e atolositsoeng ea li-dips tse thehiloeng ho limela tsa Gotham Greens, li-sauces le li-dressings li tla beha lebitso la khoebo mabenkeleng a ka bang 2,000 a Kroger naheng ka bophara.
Kroger o hlokometse. Mekhoa ena ea temo, ka lehlakoreng le leng, e thusa mofuta ona hore o hole, o kotule le ho fana ka meroho le litlama tse se nang GMO, tse se nang chefo e bolaeang likokoanyana le litlama matsatsi a 95 a selemo, e leng se etsang hore motho a phele nako e telele le ho tšehetsa boiteko bo tsoelang pele ba Kroger ba ho theha lijo tse tšoarellang. tsamaiso, morekisi o itse.
"Re motlotlo ho holisa tšebelisano ea rona le Gotham Greens ha re ntse re sebetsa 'moho ho tlisetsa bareki ba rona lihlahisoa tse ncha, tsa lehae, tsa boleng bo holimo le tse tšoarellang halelele ka mokhoa o ts'oarellang tikolohong," Dan De La Rosa, motlatsi oa mopresidente oa sehlopha ho rekisoa ha Kroger, ho boletse polelong. “Lihaho tsa boemo ba leholimo tse laoloang ke boemo ba leholimo tsa Gotham Greens li fokotsa palo ea matsatsi ao lihlahisoa li li qetang pakeng tsa kotulo le lishelefo tsa mabenkele a rōna, ha li ntse li tlosa mathata a leholimo a sa lebelloang le ho ntlafatsa boleng ba lihlahisoa le bophelo ba shelofo. Lintho tsena li qetella li fokotsa tšenyo ea lijo mabenkeleng le malapeng a bareki.”
Gotham Greens esale e le morekisi oa Kroger ho tloha ka 2020, ha lets'oao le qala ho hlahisa lihlahisoa tsa lona karolong ea korosari ea King Soopers. Merero e batla hore limela tsa makhasi le litlama tsa Gotham Greens li tsoele pele ho hasana ho pholletsa le King Soopers, Ralphs, Dillons, Frys, QFC, Fred Meyer le mabenkele a khethiloeng a Kroger banners ha molemi a bula li-greenhouses tse ncha ho pholletsa le naha, Kroger o tlaleha. Liaparo tse ncha tsa Gotham Greens tsa li-portfolio tsa lijo, li-sauces tse phehang le li-dips tse thehiloeng limela tse "tletseng limela," tse entsoeng ka mokhoa o fokolang 'me li sebelisa lisebelisoa tsa boleng bo phahameng, ho kenyelletsa le litlama tse hōlileng ka mokhoa o tsitsitseng, lik'hamphani li boletse.
Lehlabuleng lena, Gotham Greens e Brooklyn, New York e tla be e sebetsa le li-greenhouses tse 13, tse fetang lihekthere tse 40, kapa lisekoere-mithara tse limilione tse 1.8, ho pholletsa le California, Colorado, Illinois, Texas, Georgia, Maryland, Virginia, New York le Rhode. Sehlekehleke.
"Kroger le Gotham Greens ba arolelana boitlamo ba ho haha tsamaiso ea lijo e tsitsitseng le e lekanang, ho beha batho le polanete ea rona ka pele ho tsohle tseo re li etsang," ho boletse Viraj Puri, mothehi-'moho le CEO oa Gotham Greens. “Ka lebaka la mathata a ntseng a eketseha a boemo ba leholimo le ketane ea phepelo e shebaneng le tsamaiso ea rona ea lijo, ho bohlokoa ho feta leha e le neng pele ho tlisa litharollo tse ncha tsa temo tse lemang lihlahisoa tsa boleng bo holimo ha re ntse re sebelisa mehloli e fokolang ea tlhaho. Gotham Greens e ntse e hola ka potlako, 'me re labalabela ho tlisa mofuta oa rona mebarakeng e mecha likhoeling tse tlang. ”
Kroger esale a sebetsa lebaleng la lihlahisoa tse lengoang holimo, a sebetsa le balemi ba kang 80 Acres Farms le Infarm. E phatlalalitsoe ho elella bofelong ba selemo sa 2019, tšebelisano 'moho le Infarm, marang-rang a temo ea litoropong a Berlin, e tlisitse mapolasi a tloaelehileng a lihlahisoa mabenkeleng a Kroger's QFC seterekeng sa Washington. Mme ka 2021, Kroger o ile a theola meroho le meroho e lenngoeng fatše ho tloha ho 80 Acres ho ea mabenkeleng a mang a makholo ka mor'a hore sefofane sa mabenkele a 32 se qale ka Pulungoana 2019.