Ketsahalo ea botšelela ea selemo le selemo ea United Fresh ea BrandStorm™ e tla etsahala inthaneteng ka la 9-11 Hlakubele 2021.
Ketsahalo ena e tla ba le sehlopha sa barekisi le litulo tse fetileng tsa United Fresh Produce Marketing & Merchandising Council Roger Pepperl, Cindy Jewell le Mark Munger, bakeng sa moqoqo oa mollo. Ha ba le moo, ba tla arolelana maikutlo a bona mabapi le nako e fetileng, ea joale le ea bokamoso ba papatso ea lihlahisoa tse ncha.
United Fresh Produce Marketing & Merchandising Council Litulo tsa nakong e fetileng le tsa hona joale Roger Pepperl, Cindy Jewell le Mark Munger ke libui tse hlahang ho BrandStorm ea selemo sena.
"Ke bala Roger le Cindy har'a metsoalle ea ka e hlomphuoang ka ho fetisisa indastering," ho boletse Mark Munger, motlatsi oa mopresidente oa thekiso le papatso ho 4Earth Farms le molula-setulo oa United Fresh's Produce Marketing & Merchandising Council. “Ke lebelletse puisano ena e haufi-ufi moo ba tla arolelana maikutlo a bona mabapi le maano a ho bapatsa a amme indasteri ea rona le ho fetola mosebetsi oa ka oa ho bapatsa lihlahisoa. Ke tlotla le thabo ho tšoara puisano ena.”
Roger Pepperl o sebelitse e le molulasetulo oa United Fresh's Produce Marketing & Merchandising Council ho tloha ka 2013-15 ha a ntse a sebetsa e le motsamaisi oa papatso oa Stemilt Growers, LLC. O ile a tlohela mosebetsi indastering ea lihlahisoa tse ncha ka Tšitoe 2020 ka mor'a mosebetsi oa lilemo tse 40 mahlakoreng ka bobeli a sebaka sa thekiso ea lihlahisoa e le morekisi le ho ba morekisi oa lihlahisoa.
Cindy Jewell e ne e le mohlahlami oa Pepperl, a sebetsa e le molulasetulo oa Lekhotla la Tlhahiso ea Lihlahisoa le Khoebo ho tloha 2015-17, mme hamorao e le molulasetulo oa Boto ea Batsamaisi ba United Fresh ho tloha 2018-19. Kamora ho phethela mesebetsi ea hae ea boetapele botong ea batsamaisi ea United Fresh, Cindy o ile a theha SC Jewell Inc., moeletsi oa papatso.
Mohlahlami oa Jewell ke Mark Munger mme ho qala ka 2017, o sebelitse mantsoe a mabeli a latellanang joalo ka molulasetulo oa Produce Marketing & Merchandising Council, eo a tla e tlohela nakong ea selemo.
BrandStorm, morero oa Lekhotla la Tlhahiso ea Tlhahiso le Khoebo, e ntlafalitsoe ho kenyelletsa maemo ohle a litsebi tsa khoebo le tsa thekiso indastering ea lihlahisoa tse batlang ho ntlafatsa tsebo ea bona ea maano a ho bapatsa, lisebelisoa le lits'ebetso.
"Joaloka mohokahanyi oa basebetsi ho Produce Marketing & Merchandising Council, ke bile lehlohonolo ho bala Roger, Cindy le Mark e le baeletsi le baeletsi ba tšepahalang," ho boletse Mary Coppola, motlatsi oa mopresidente oa papatso le likhokahano, United Fresh. "E mong le e mong o tlisa maikutlo a ikhethang le liphihlelo tsa mosebetsi indastering eo ke thabelang ho e arolelana le lona nakong ea kopano ea selemo sena ea BrandStorm."
Litho tsa United Fresh li ka ea BrandStorm ka $495 ka litheolelo tse fuoang lihlopha tsa papatso (ho tsoa k'hamphaning e le 'ngoe) ka sekhahla se fokolitsoeng sa $395 se seng le se seng ha u ngolisa basebetsi-'moho le bona ba bararo kapa ho feta. Batho bao e seng litho ba ka ba teng ka $695. U ka ngolisa mona.
Bakeng sa tlhaiso-leseling e batsi mabapi le thuto ea BrandStorm, ho ingolisa kapa ho tšehetsa moketeng, ikopanye le Mary Coppola.
Bakeng sa boitsebiso bo eketsehileng:
Mary Coppola
United Fresh Production Association
Tlha: + 1 (202) 303-3425
mcoppola@unitedfresh.org
www.unitedfresh.org